Our story · Since 2025
We are a small company with a specific obsession. The most extraordinary teas, coffees, and botanicals in India are growing quietly on hillsides most people will never visit. We go there, build relationships with the farmers who tend them, and bring what they grow straight to you.
The origin story
The story starts at Raksha's farm in Coorg.
Raksha's family has been growing coffee on their plantation for generations. When Vasishta visited, Raksha walked him through what real farm-grown coffee actually tastes like before it disappears into a supply chain that was never built with the farmer in mind. The conversation that followed was less about coffee and more about reality. The margins that make quality unsustainable. The inability to reach customers directly. The gap between what is grown with genuine care and what actually reaches people.
Vasishta had seen a version of the same story in Uttarakhand. Traveling through the hills, he came across Buransh growers facing identical problems. Extraordinary produce, no direct path to people who would value it.
FarmtoCups started in 2025 as the answer to that gap. Raksha's farm became the foundation of the first coffee. Everything else grew from there.
"There is a gap between what farmers grow and what reaches people. We built FarmtoCups to close it."
Morning mist — Coorg estate · Karnataka, India
The founders
Co-founder
Sourcing and Farmer Relationships
Raksha grew up with coffee. Her family's plantation in Coorg is where FarmtoCups began, and that origin is not incidental. She understands what it takes to grow specialty coffee from the ground up and she understands the frustration of watching that work disappear into supply chains that were never designed to reward quality or transparency.
Her knowledge of small farm realities is not borrowed from research. It is the background she comes from. That is what makes her the right person to build and maintain the farmer relationships that FarmtoCups depends on.
Co-founder
Product and Brand
Vasishta's background spans tech, go-to-market strategy, and community building. But the part that shaped FarmtoCups most directly is harder to put on a resume. He is a trained barista, a mixologist, a bartender, and someone who has spent years thinking seriously about what goes into a great drink and why most of them fall short.
That is where the product side of FarmtoCups came from. The blends, the brew recipes, the cold brew formats. None of it was designed at a desk. It came from years of working behind a bar, experimenting with ingredients, and developing a real instinct for what works in a cup and what does not.
When he traveled through Uttarakhand and saw what small farmers were dealing with, the sourcing problem and the product opportunity clicked together. Good ingredients with no route to people who could appreciate them. That is the gap FarmtoCups exists to close.
The farmers
The distinction matters more than it sounds. A supplier relationship ends at the transaction. A farmer relationship means knowing what the monsoon did to a specific lot this season, understanding why one family's processing method produces something you cannot replicate anywhere else, and deciding together whether a harvest is ready to release or whether it is better to wait.
The farmers we work with are not vendors on a list. They are the reason FarmtoCups exists.
Where we source from
Our roasting philosophy
Our job is not to impose a house character on everything we roast. Our job is to get out of the way and let the origin speak.
A coffee from Coorg has an identity built by altitude, soil, shade cover, and the specific way a family processes their harvest. A roast that overpowers all of that is not a roast worth selling. We work in small batches, maximum 12kg, and stay with every roast by hand. No automation, because automation optimises for consistency and we are optimising for character.
What we stand for
Ready to explore?
Explore our current lots, book a tasting experience, or let Brew Match find your perfect starting point.